This WooCommerce checkout customisation project was not a full rebuild, but it was a good example of focused technical improvement in a part of the site that mattered directly to sales. Green N White needed a better cart and checkout experience, along with help recovering useful content from an older WooCommerce setup and untangling some awkward plugin-related issues.
What They Needed
They needed the buying experience to feel smoother and more reliable, especially on mobile, without adding more unnecessary complexity.
- A better side-cart and checkout flow.
- Fixes for buggy frontend WooCommerce behaviour.
- Recovery of valuable product reviews from an older WooCommerce site.
- Help diagnosing plugin conflicts and weak points in the setup.
The underlying issue was not just one broken feature. It was a mix of UX friction, buggy behaviour, and WooCommerce logic that needed tidying up properly.
How I Helped
Focused WooCommerce Checkout Customisation
I treated it as a focused WooCommerce Services job rather than another round of plugin-based patching.
- I rebuilt the side-cart from scratch instead of trying to keep patching the previous behaviour.
- I combined the cart and checkout into a more streamlined single-page flow.
- I fixed broken add-to-cart behaviour and other frontend logic issues.
- I corrected subscription pricing updates so the selected frequency behaved properly.
- I adjusted WooCommerce redirect behaviour to better suit how the site was meant to work.
- I spun up a temporary staging copy of an older WooCommerce setup so product reviews could be recovered and reused.
- I helped diagnose plugin conflicts and gave cleaner technical guidance instead of simply adding more plugins.
This was the kind of work where several smaller technical decisions added up to a noticeably better customer journey.
Results
The site ended up with a smoother buying flow and a cleaner technical base around it.
- A more polished cart and checkout experience.
- Better mobile usability.
- Important product reviews recovered from the legacy site.
- Fewer bugs and cleaner frontend behaviour.
- Less dependence on weak or conflicting plugin behaviour.
The improvements were not flashy, but they were high-impact. The buying experience became smoother, and the client ended up with a cleaner base for future changes.
“A fantastic experience, very helpful, responsive and knowledgeable with a top class product. I would 100 percent recommend Ray for any project. Top work.“
— Daniel R.
Why It Worked
This worked because the project focused on the parts of WooCommerce that actually affect sales and day-to-day reliability, rather than treating checkout issues as cosmetic frontend tweaks.
The main decisions that mattered were:
- rebuilding weak cart behaviour properly
- fixing the WooCommerce logic underneath instead of patching symptoms
- recovering existing trust signals from the old site
- avoiding extra plugin dependence where custom code was the cleaner answer
That combination made the site more usable for customers and less awkward to manage behind the scenes.
Related Work
If you want to see more project work, my Portfolio is the best place to continue.
For stores with awkward buying flows, plugin-heavy setups, or store logic that needs custom work, WooCommerce Services is a good place to start.
If the problem turns out to be broader technical debt rather than checkout-specific work, Custom WordPress Development is also worth a look.