Case Study: Flow Model Management
Industry: Fashion & Creative
Services Delivered: Custom Nuxt.js build, front-end development, bespoke gallery and layout system
A Site That Puts Visuals First
Flow Model Management needed a site that would present its talent with clarity and sophistication — a clean, modern front-end experience that let the photography take centre stage. With no off-the-shelf templates or CMS constraints in the way, this was a chance to craft something with complete design freedom and technical precision.
Project Goals
- Build a fast, elegant site with a highly visual focus
- Keep everything lightweight and bespoke — no bloated frameworks or plugins
- Develop custom profile and gallery layouts that feel natural to use
- Optimise for performance, responsiveness, and long-term maintainability
How I Approached It
I chose Nuxt.js for this project — a framework that makes it easy to create statically generated sites with strong performance and SEO characteristics. This gave me full control over the structure and experience, while ensuring clean, crawlable markup and fast load times.
Design-Led, Developer-Built
The homepage features bold typography, crisp layout spacing, and responsive image placement — all hand-coded. Rather than force the design into a CMS or theme system, the layout was purpose-built from the ground up, ensuring every detail aligned with the overall aesthetic.
Custom Profile & Lightbox System
Each model profile opens into a bespoke lightbox gallery, complete with:
- Smooth transition effects
- Responsive image sets
- Keyboard and click navigation
- Simple, maintainable markup
This gallery system was built entirely from scratch to match the look and feel of the site without relying on bulky JavaScript libraries.
Built for Speed & Clarity
Nuxt’s static generation features were used to full effect — enabling lightning-fast page loads and zero reliance on backend infrastructure. Every part of the site was optimised for clarity, speed, and user experience.
Results
The final site delivers exactly what it set out to:
- A refined, image-led design that doesn’t get in the way
- High performance with no unnecessary overhead
- Custom-built layout and gallery system
- A clean, modern front end that’s easy to scale and maintain
Why It Works
This project shows what’s possible when there’s room to focus purely on design and development quality — without compromise or clutter. The result is a site that feels polished, fast, and thoughtfully built — the kind of work that quietly speaks for itself.