Performance

Diagnosing and resolving deeper performance issues — like slow SQL queries, unoptimised code, or backend bottlenecks.

Case Study | Performance & Maintenance | WooCommerce Services

LCP Optimisation for BeanMachines
December 1, 2023August 3, 2025

Resolved a major Core Web Vitals issue for a coffee machine retailer — optimising LCP scores and image load speeds across WooCommerce product pages. Balancing technical performance and frontend UX, I used custom CSS, smart plugin configuration, and deep theme overrides to deliver a faster, cleaner experience — without compromising SEO or usability.

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Case Study | Performance & Maintenance | WooCommerce Services

Multi-Site Optimisation & Automation
February 1, 2023August 3, 2025

Ongoing WordPress development and optimisation for a multi-site eCommerce client — including performance tuning, script management, plugin refactoring, and a bespoke scraper system integrated with WooCommerce for automated product updates.

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