Improvements to frontend load speed and efficiency — including asset minification, code splitting, and load order adjustments.
Resolved a major Core Web Vitals issue for a coffee machine retailer — optimising LCP scores and image load speeds across WooCommerce product pages. Balancing technical performance and frontend UX, I used custom CSS, smart plugin configuration, and deep theme overrides to deliver a faster, cleaner experience — without compromising SEO or usability.
Long-term support for Green N White — boosting mobile performance, resolving theme quirks, and delivering sharp, conversion-focused updates on a rolling basis.
Ongoing WordPress development and optimisation for a multi-site eCommerce client — including performance tuning, script management, plugin refactoring, and a bespoke scraper system integrated with WooCommerce for automated product updates.
