Stop refreshing your website. Start improving it.

Website Refresh

Most website refreshes only change how a site looks, I focus on changing how it works.

Instead of swapping themes or installing a new template, I identify and fix the issues that actually affect results – speed, structure, usability and search visibility. The goal is to improve the site you already have, unless a rebuild is genuinely the better option.

This is ideal for businesses who have had previous redesigns that made no real difference, inherited a messy site, or want to improve performance without starting again.

When to Use This

  • You’ve had a visual redesign before but saw no improvement in traffic, enquiries or conversions
  • Your site loads slowly or feels clunky, especially on mobile
  • Visitors seem confused or drop off at key points
  • You are not ranking as well as you should, even with decent content
  • Your site works, but feels fragile or inconsistent
  • You want improvements that actually matter, not just a different theme

What’s Typically Included

  • Performance audits and practical speed improvements
  • Frontend usability fixes and clearer page structure
  • Navigation and content flow improvements
  • Technical SEO fixes and search-readiness checks
  • Removal of bloat and unnecessary plugins
  • Theme or builder cleanup where possible
  • Repairing broken components or fragile layouts
  • Identifying when a full redesign is truly needed, and avoiding one if it is not

How I Work On This

Everything starts with understanding how the site is currently performing, then identifying the specific problems that are holding it back. I audit the technical setup, user experience, structure and SEO fundamentals, then prioritise the changes that will make the biggest difference.

Most improvements can be made directly on the existing site without switching themes. If the theme or builder is genuinely the limiting factor, I will tell you plainly and explain the best path forward.

You will get clear communication, plain-English updates, and a focus on fixes that have real impact rather than cosmetic changes.

Benefits & Outcomes

  • A noticeably faster, smoother site
  • Better user experience that supports conversions
  • Stronger SEO foundations and improved search readiness
  • A cleaner, more stable site with less technical debt
  • Clear structure and easier content editing
  • Less reliance on heavy themes or builders
  • Real improvements that move the site forward, not just a new look