Industry: Sustainable Consumer Goods
Services Delivered: Performance optimisation, site tuning, ongoing enhancements, product page fixes

More Than a One-Off Fix — Long-Term Support That Delivers

After the successful cart and checkout rebuild, Green N White came back for ongoing improvements. Their goals: improve load times (especially on mobile), reduce visual bugs, and keep the experience slick across campaigns, launches, and updates.

What I Did

Mobile Performance Optimisation

  • Installed and configured Perfmatters and ShortPixel for JS/CSS deferral, lazy-loading, and image optimisation
  • Achieved 80–90+ PageSpeed scores on mobile — up from the 60s
  • Resolved conflicts with tracking scripts (Google/Facebook) caused by JavaScript delays
  • Advised on deferred loading trade-offs vs user experience

Fixes & Enhancements

  • Built a dynamic CTA bar in the cart: “Add £X to get free next-day delivery” — with live cart total calculation
  • Adjusted WooCommerce to dynamically hide or show specific shipping methods based on delivery area
  • Helped restructure homepage product sections — replacing static images with real WooCommerce product blocks
  • Refactored homepage hero area for better layout on large screens
  • Made testimonial block heights consistent regardless of content length
  • Converted span-tag styling in product titles to editable ACF fields — solving HTML stripping issues in account views and emails

Staging, Testing & Deployment Support

  • Set up and maintained staging environments for safe testing
  • Guided the client on when and how to sync from staging to live
  • Delivered change rollouts timed to support live campaign pitches

Results

  • Huge performance boost
  • Cleaner product pages and improved UX across the site
  • Live campaigns supported with reliable deployment workflows
  • Continued collaboration with quick turnarounds and clear communication

Why It Worked

This wasn’t just a hit-and-run job — it was a long-term collaboration built on small, strategic wins. By treating the site as a living system, I helped Green N White stay fast, functional, and conversion-friendly.

“Amazing job, great communications, good value. Can’t recommend enough.“

— Daniel R.