Industry: Property / Real Estate
Services Delivered: WordPress site build, theme customisation, lead capture forms, multi-step submission workflow

Fast, Focused, and Built to Convert

Let’s Move Fast is a UK property buying service that offers homeowners quick cash offers for their property — no agents, no hassle. The client needed a simple but effective lead generation site: something professional, clean, and fast to deploy, with a homepage that encourages visitors to take action.

What They Needed

  • A custom WordPress site that reflected the tone and structure of leading competitors in the “we buy houses” space.
  • A high-conversion homepage designed around a key form submission.
  • Supporting pages built to a flexible template, with scope for client edits.
  • A backend system to capture leads, and a process that could grow over time.

How I Helped

I developed a custom WordPress site using a lightweight starter theme and extended the default functionality with a structured form flow. Key elements included:

WordPress Foundation, Customised for Purpose

The build started from a performance-focused base theme, avoiding page builders and heavy plugins. This allowed for fast load times and a streamlined editing experience.

Structured, Scalable Page Templates

To simplify the process of launching the site with placeholder content, I created flexible templates that the client could update at their own pace — including a blog, contact page, and valuation form pages.

Form Workflow & Lead Capture

The homepage featured a key entry point — a postcode capture form. This was later expanded into a two-stage process: initial postcode capture, followed by a custom multi-field form on a dedicated page. All submissions are saved in the WordPress database and configured for future expansion (e.g. email notifications or CRM integration).

Collaborative Process with Room to Evolve

Initial deployment was kept intentionally lean — focused on structure, speed, and launch-readiness. Follow-up iterations added the additional form steps and backend configuration. I also provided guidance on next steps like indexing and email setup, ready for when the client is ready to go live.

Results

  • A lead generation site tailored to the client’s niche — live, editable, and ready to grow
  • Modular form setup with room for expansion into database or CRM workflows
  • Fast-loading, easy-to-manage WordPress site that avoids the bloat of page builders
  • Delivered under budget, on a short timeline, with ongoing support available