About Me
Who I Am
Hi, I’m Ray — a freelance developer based in the North East of England. I help small to medium-sized businesses get more from their websites by building custom, dependable solutions that are fast, maintainable, and built with care.
While I work across a range of web technologies, I specialise in WordPress — particularly bespoke plugin development, WooCommerce customisation, and custom theme work that goes well beyond what most themes let you do out of the box.
Everything I build follows best practices and is written to be reliable, maintainable, and future-proof.
I build complete websites using carefully selected starter themes — chosen for performance, flexibility, and long-term support — then refine and customise every part to suit the project’s needs.
I don’t rely on heavy page builders or off-the-shelf fixes; I take the time to make sure each build is clean, fast, and reliable.
If you’ve ever dealt with a flashy site full of animations and effects that looks impressive at first but turns out slow, buggy, or impossible to maintain — you’ll understand why I care so much about what’s under the hood.
I believe good development isn’t about gimmicks — it’s about building something that just works, and keeps working.
What I Value
Clear Communication
I explain things in plain English, work closely with clients throughout the process, and keep communication clear and straightforward.
Build for Stability
I write clean, well-structured code that holds up over time — built to handle real-world use, not just pass a handover test.
Prioritise Performance
Every project I touch is focused on speed, efficiency, and smooth operation — whether it’s a full site or a single integration.
Deliver Real Value
I offer high-quality development at fair, transparent rates — focused on long-term results, not quick fixes or bloated solutions.
my Services
What I Do
Custom WordPress Development
Custom themes, plugins, and deep code-level customisations that go well beyond what off-the-shelf tools can offer. Ideal for projects that need flexibility, performance, and maintainable code.
WooCommerce Services
Tailored eCommerce solutions that extend and refine WooCommerce — from product layouts and checkout flows to bespoke functionality built for your store’s exact needs.
Performance & Maintenance
For sites that are slow, buggy, or difficult to work with — I help optimise speed, refactor poor code, and resolve longstanding technical issues.
Build & Launch Packages
Complete WordPress site builds from the ground up or full rebuilds of existing websites — all with a focus on clean architecture and long-term sustainability.
Integration & Custom Features
Advanced functionality that fits your workflow — including custom dashboards, API integrations, and complex forms or content structures that standard plugins can’t handle.
Ongoing Support & Maintenance
Monthly development support for updates, improvements, and technical fixes — providing peace of mind and a reliable developer on hand when needed.
My Results
Featured Case Studies
How I’ve worked with businesses like yours to create faster, more maintainable sites that actually deliver — from smoother checkouts to cleaner codebases.
Betline Brokers
A bold, high-performance site with custom shader-based visuals that prove flashy can be done right when it’s built with care.
A cutting-edge affiliate network and performance marketing agency, designed specifically for businesses in the iGaming sector.
We provide bespoke affiliate marketing solutions, real-time data analytics, and premium media buying services to ensure your business gets the traffic and conversions it needs to thrive.
Game Time Digital
A modern, custom WordPress site for a newly merged iGaming brand — built for flexibility, performance, and growth.
Testimonials
Client Reviews
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I can't recommend Ray highly enough! We recently encountered some issues with our two websites, and Ray came to the rescue with unparalleled skill and professionalism.
Not only did he swiftly identify and fix the problems, but he also went above and beyond to ensure everything was running smoothly.
Eduardo A.
Mar. 2024
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Working with Ray has been an exceptional experience. His expertise in WooCommerce and custom plugin development is evident in the quality of his work.
Ray's ability to understand and implement complex requirements is commendable.
Denise H.
Dec. 2023
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I worked with Ray, he is clearly a highly skilled WordPress / web developer who assisted me with an issue I encountered on my website that I couldn’t fix myself.
I am extremely satisfied with the service provided by Ray. His technical expertise and professionalism to delivering high-quality work makes him a freelancer I'll certainly be using again!
Brian M.
Jun. 2023
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Ray went above and beyond to finish this project. He provided everything that was promised. He provided excellent communication throughout the project.
Bill M.
Business Owner
My Process
How I Work
Every project is different — and that’s a good thing. I don’t follow a rigid formula, but I do have a flexible, dependable process that keeps things on track no matter the project size or shape.
What stays consistent is the focus on what matters most:
Built to Last
I don’t rely on bloated page builders or off-the-shelf fixes.
Every site is crafted using lightweight, well-supported tools chosen for performance, flexibility, and long-term reliability — so you get something that works now and keeps working in the future.
Understanding your goals
Every project starts with getting clear on what you need — not just technically, but in terms of real outcomes. Maybe you're looking to boost sales, streamline how things work behind the scenes, or just make the site easier and more enjoyable to use. Whatever the goal, that’s what shapes the build.
Clear, honest communication
You won’t get radio silence or a wall of jargon. I keep things straightforward, flag anything important early, and make sure you know what’s going on without overwhelming you with updates.
Pragmatic process
I won’t flood your inbox, but I also won’t disappear. I work independently and keep things moving — checking in when needed, so your time’s not wasted and nothing gets stuck.
Flexible by design
I build in a way that leaves room for future growth — modular, adaptable, and easy to tweak without a full rebuild later.
Reliable delivery
I don’t overpromise or cut corners. I build solid, maintainable solutions — properly tested, easy to work with, and built to last.
The aim is to keep things simple and effective — a calm, focused process that results in work you can rely on, without the usual hassle.